Casestudy
LAKOWE LAKES
Who is Lakowe Lakes?
Lakowe Lakes Golf and Country Estate is a prestigious estate in Lagos, Nigeria for golfers, vacation and residents. It’s a serene destination for those who love the finer things of life.
Objective
Position Lakowe Lakes as a top destination in Africa and also increase their bookings
Services Provided
Marketing Strategy
Our team developed a customized marketing strategy tailored to Lakowe Lakes’ target audience, focusing on increasing brand awareness and generating leads.
Social Media & Google Advertising
We created and executed targeted ad campaigns on social media platforms and Google Ads to increase awareness, drive traffic, and generate leads for Lakowe Lakes. Through strategic ad placements and audience targeting, we aimed to reach potential vacationers interested in luxury getaways and golf experiences.
SEO Optimization of Website
We optimized Lakowe Lakes’ website to improve its search engine visibility and organic rankings. By implementing SEO best practices, including keyword research, on-page optimization, and technical improvements, we aimed to drive organic traffic and increase the website’s visibility in search engine results.
Influencer Management
Our agency engaged with relevant travel and lifestyle influencers to showcase Lakowe Lakes to their audiences. We coordinated influencer partnerships, arranged and facilitated content creation to generate buzz, increase brand awareness, and attract a wider audience for the destination.
Social Media Strategy
We developed a comprehensive social media strategy to enhance Lakowe Lakes’ online presence and engage with the target audience. Our team created and curated engaging content, implemented a content calendar, and fostered active community management to grow the online community, encourage user-generated content, and foster brand loyalty.
Video Production
To captivate and engage potential vacationers, we produced high-quality videos showcasing the exquisite features and experiences at Lakowe Lakes. These videos were shared across social media platforms, the website, and other digital channels to provide a captivating visual representation of the estate’s offerings.
Results Achieved
25,000 + New Followers
We successfully expanded their follower base by over 25,000 enabling the estate to engage with a larger audience and build a strong online community.
Improved Brand Recognition
By implementing targeted advertising campaigns and leveraging influencers, we effectively enhanced Lakowe Lakes’ brand recognition. The estate became synonymous with luxury vacations, attracting attention not only locally but also from across West Africa.
Increased Booking Rates
Our comprehensive marketing strategy led to a remarkable increase in bookings and occupancy rates at Lakowe Lakes leading to them to meet their company’s KPI in 2021 and 2022
Creative Samples
Earned Media
