Case study

Mixta Africa

Who is Mixta Africa ?

Mixta Africa Golf and Country stands as a prestigious haven nestled in Lagos, Nigeria, catering to golf enthusiasts, vacationers, and permanent residents alike. This estate embodies tranquility, offering a serene escape for individuals who cherish life’s luxuries and finer experiences.

Objective

Position Mixta Africa as top destination in Africa and also increase their bookings

Services Provided

Marketing Strategy​

Our team crafted a tailored marketing strategy specifically designed for Mixta Africa’s target audience, emphasizing the amplification of brand recognition and the cultivation of valuable leads.

Social Media Strategy

Crafting an expansive social media strategy, our focus was on bolstering Mixta Africa’s online footprint and actively engaging with the intended audience. We curated compelling content, devised a structured content calendar, and prioritized dynamic community management to foster a thriving online community. Our objective encompassed not just growth but also the encouragement of user-generated content and the cultivation of unwavering brand loyalty.

SEO Optimization of Website

Enhancing Mixta Africa’s website, we meticulously optimized it to bolster search engine visibility and enhance organic rankings. Our comprehensive approach involved implementing top-notch SEO strategies such as thorough keyword research, on-page optimizations, and technical enhancements. The goal was to amplify organic traffic and significantly elevate the website’s prominence within search engine results.

Influencer Management

Our agency collaborated with influential travel and lifestyle personalities to spotlight Mixta Africa to their dedicated audiences. We orchestrated partnerships with these influencers, overseeing and supporting the creation of compelling content aimed at generating excitement, expanding brand recognition, and drawing a broader audience to the destination.

SEO Optimization of Website

Enhancing the website for Mixta Africa, we aimed to elevate its search engine visibility and organic rankings. Implementing robust SEO methodologies encompassing keyword research, on-page optimizations, and technical enhancements, our objective was to foster organic traffic growth and augment the website’s prominence within search engine results.

Social Media & Google Advertising

By strategically positioning ads on social media platforms and Google Ads, we crafted and executed tailored campaigns designed to elevate recognition, drive increased traffic, and foster leads for Mixta Africa. Our primary aim was to engage and resonate with potential vacationers seeking opulent getaways and unparalleled golf experiences.

Video Production

In our pursuit to allure and engage prospective vacationers, we meticulously produced top-tier videos spotlighting the remarkable features and experiences awaiting guests at Mixta Africa. These visually captivating productions were purposefully distributed across an array of digital platforms including social media, the official website, and diverse online channels. This concerted effort aimed to offer a compelling and immersive portrayal of the estate’s rich array of offerings.

Results Achieved

30,000 + New Followers

We successfully expanded their follower base by over 30,000, leveraging strategic online engagement strategies. This growth empowered Mixta Africa to connect with a broader audience, fostering a robust online community. For more insights into Mixta Africa’s initiatives and impact

Improved Brand Recognition

Through strategic advertising campaigns and influencer collaborations, Mixta Africa witnessed a remarkable boost in brand recognition. The company’s image transformed into a symbol of premier real estate offerings, captivating audiences not just within the local sphere but also across the West African region. To delve deeper into Mixta Africa’s enhanced brand presence.

increase in bookings and occupancy rates

Our holistic marketing approach yielded a substantial surge in bookings and occupancy rates for Mixta Africa’s properties. This surge not only met but exceeded the company’s key performance indicators in both 2021 and 2022. To explore how this increase translated into successful outcomes.

Earned Media