The term "rich media" simply refers to visually engaging (and often interactive) display ads on websites. Rich media creatives can expand to allow users to interact with them and can include elements, such as social media, video, and gaming.
Rich media is different from standard display ads, which are usually static images and can only track impressions and clicks. Rich media ads directly involve the audience in the advertising experience and track user behavior with detailed metrics.
Popular rich media formats include;